Increase 40% positive customer feedback for better navigation.
Introduction
A business messaging platform that unifies customer communication. Unify and collaborate your entire workforce across voice, email, chat, sms, social media and webforms making it easier for businesses to handle customer response or customer queries.
Role
Led the design, user testing and development of this project end to end. Collaborated with junior UI designer during the early ideation stage and the lead product manager throughout the entire project.
Problem
70% of our users in Cention software having an issue with bad navigation interface and all sections look confusing and inconsistence. Due to this issue, few customers jumped other software that was more user friendly.
Inconsistent Design
Inconsistency in design can confuse users and make the UI appear unprofessional. This can include inconsistencies in color schemes, typography, and layout.
Cluttered Interface
When there are too many elements on the screen, it can be overwhelming and confusing for users. A cluttered interface can make it difficult to find what users are looking for, and can also make it harder to complete tasks.
Over-reliance on Visuals
While visuals can enhance the UI design, over-reliance on them can be problematic. If images or icons are unclear or not self-explanatory, users may not understand what they represent.
Goal
Improving User Experience: The primary goal of UI design is to create an interface that is user-friendly and easy to navigate. A UI design case study can focus on how the designer improved the user experience by creating a more intuitive and efficient interface.
Improve navigation
Navigation is a crucial part of UI design, and improving it can significantly enhance the user experience. This could involve simplifying the menu structure or creating a more intuitive search function.
Simplify the interface
To improve user experience, it’s often necessary to simplify the interface. This could involve removing unnecessary elements or simplifying complex workflows to make them more intuitive.
Create a user-centered design
One of the key principles of UI design is to create a user-centered design. This means designing with the user’s needs and goals in mind, rather than simply focusing on aesthetics or functionality.
Impact
Users are more likely to engage with the site. This can lead to increased time spent on the platform, as well as increased return visits. A UI design that is clear and concise can reduce the number of support requests from users. This can free up resources and allow the support team to focus on more complex issues. A well-designed UI can enhance the brand’s perception and improve the overall brand image. This can help differentiate the brand from competitors and increase market share.
Interactive Side Panel
An interactive sidebar UI can make navigation easier for users by providing a clear and concise menu of options. This can help users quickly find what they are looking for and move between different areas of the website.
Video Call UI
A good video call UI should be simple and easy to use, with clear buttons and icons that make it easy for users to start or join a call, mute themselves, and adjust settings.
Phone widget UI
Users can customize phone widgets to suit their preferences, such as changing the size and location of the widget on the home screen.
Chat widget UI
Chat widgets can be easily accessed from any page on the website or app, allowing users to continue their conversation while browsing or completing other tasks.
Report Dashboard
Report dashboards can display real-time data, allowing users to monitor changes and respond quickly.